The Food Dollar Funnel

Ever wonder where your food comes from? You likely have a 1-in-10 chance of guessing right. In the groundbreaking novel The End of Food, author Paul Roberts includes a fascinating diagram that breaks down the food industry with shocking simplicity.

While there is nothing wrong with buying products from these corporations, it’s a helpful reminder that the food industry – like any other business – is about making money, and selling as much product as possible. Recognizing when you’re being “sold to” is a great first step to taking back control of your stomach (and your dollars at the supermarket). Food for thought!