The Don’t-Diet Way To Lose Weight

80Bites premiered in Self Magazine 1987 (Photo shown below)
by Joan Breibart

One of Sir Winston Churchill’s wittiest pronouncements,” You can always count on Americans to do the right thing—after they have tried everything else,” was very relevant to three articles recently published. Allure magazine’s September cover story is “The No-Diet Diet – Eat Less, Feel Full”. It is 26 years since Self Magazine published our diet which obviously was ahead of its time. Additionally, the Allure magazine article even talks about the stomach – the focus of 80bites. This should be news to readers who only know the stomach from cues such as “tighten your stomach!” Will they be surprised that the actual stomach should be a six-inch sausage-shaped organ located under the left breast? Next were two articles from New York Times columnists: fitness writer Gretchen Reynolds’s “How Exercise Can Help Us Eat Less,” followed by famed columnist Frank Bruni’s, “Hard Truth About Our Soft Bodies.” The latter talks about a “macro approach to the obesity issue rather than a micro.” Translation: stop obsessing about eating kale or “burning” calories with crazy exercise “CrossFit’s Dirty Llittle Secret.” The macro approach could be summed up as: close your mouth sooner and open it less often. Could this signal a trend? Could this be a shift in the weight loss mantra of “eat healthy and exercise more” which has not worked. Approximately 95% of people who lose weight regain it, and some regain even more “The Fat Trap.”
Now when it is obvious that obesity is everywhere, we find that all those failed strategies have also affected our brains! “The Mental Strain of Making Do With Less.”

But will the media establishment take on the issue and try to correct the oversimplifications that have fueled this epidemic? This is the right time to examine our dieting culture. Weight Watches has just celebrated its 50th anniversary! Jenny Craig and NutriSystems have been selling diets for decades. The big three have enjoyed sales of more than three billion dollars annually — until this year. Now diet sales are down more than 25%. This no-diet phenomenon happened before—in the early 90s — just when the Pilates Method was trying to explain the benefits of balanced exercise as opposed to a focus on calories.

So what can we do? We can start with the BMI—Body Mass Index — which was never intended as a measure of ideal weight. Today everyone has heard about the BMI. Using this measure a 5’6” woman could weigh 185 pounds and NOT be obese. However, if people knew about the HAMWI Formula, they would see the weight of the issue!! As if to underline this distortion a recent video arrived “Roll Over? Fat Chance.” Interesting that dog owners are concerned about their pet’s pounds, but not their own.

Want to Lose Weight, but tired of all those Diet Failures?

Option 1: The Diet Way

1.  Choose a popular diet (Jenny Craig, Nutri-Systems, South Beach, Weight Watchers, etc.) Or a “lifestyle” program (Gluten-free, vegan, vegetarian, raw foods, juicing.) Either way, you dive in happy to have found a “solution” and begin to follow the program religiously.
2.  Lose weight quickly and get excited.
3.  Feel encouraged that you’re losing and decide you can bend the rules just a bit… Mostly because at this point, you’re dying for a cheeseburguer or a cupcake or a Mojito.
4.  Begin to regain because that’s what 95% of peole do. Worse, you may regain more than you’ve lost… (One step forward, two steps back.)
5.  Get back on the diet and swear you’ll stay on it this time until the day you die… Because that is the only way! 

Option 2: The 80Bites Way

1.  Begin counting bites to see where your mouth and stomach stand, and know you’re eating way more than 80 bites per day… (Unless you’re drinking those calories.)
2.  Begin gradually reducing down and taking time chewing each bite.
3.  Develop a “sixth sense” for quantity awareness… You notice that your restaurant plate is easily 45 bites.
4.  You reduce the frequency of eating events. You quit grazing so your body can detox naturally.
5.  You realize that you are less hungry. Your stomach had begun to shrink to its natural (smaller) size.
6.  You pace yourself so that you don’t lose more than 2lbs. a month giving your digestive hormones time to adapt. YOU can beat the regain odds!
7.  You begin to feel uncomfortable when you overeat; your body is now working for you. There is no “diet” to follow, so you simply continue eating what you wish but always knowing that less is more.

Governor Christie and His New Stomach

Three months after Bariatric surgery, the Governor of New Jersey has revealed that he is now satisfied eating only one third of a typical American restaurant steak. Big deal. Fifty years ago before most American adults had stretched their stomachs, six ounces was a standard serving. And no one needed surgery to be satisfied.

Although the false premise that calories are the bottom line and exercise is a weight loss solution still seems to be universally accepted, it looks as if we are taking one step in the right direction. Sales at the Big Three — Weight Watchers, Jenny Craig, and NutriSystems — are way down. So even if we are still believers in the new religion called Wellness, we may be getting tired of paying for this failed — and incorrect — formula.

Americans still want to believe that eating “healthy” means never having to say enough. Problem is that gluttony is still measured by quantity (not calories). And in a Christian nation, that means guilt, at the very least.

80Bites Press*

Aberdeen Press & Journal
All You
American Consumer News
App Crab
Chicago Tribune
Daily Herald
Edmonton Journal
Evening Mail
Fitness Magazine
Health and Fitness Magazine
Hindustan Times
Hot Recipe Site
iTunes App Store
Men’s Health
New Idea
New York Post
Orlando Sentine


Ottawa Citizen
Savannah Now
Self Magazine
SF Chronicle
STL Today
Strange News
Style The Sunday Times
Super Healthy Kids
The Gold Coast Bulletin
The iPhone Website
The Newcasttle Herald
The Plan Dealer
The Sunday Mirror
The Today Show
The Toronto Star
The Vancouver Sun
US News Health
Vogue Magazine
Web India 123
WebMD Health


"This diet peels pounds, hoists self-esteem and breaks
just about every rile in the book. It really works.
" -Self Magazine

"Bite counting will reprogramme your mouth, brain
and stomach to know and feel quantity."
-Sunday Times

"A new diet sweeping America allows you to eat whatever
you like... but limits you to only 80 bites. Instead of
counting carbs, calories or fat, dieters count the chomps.
" -The New York Post

* Also Diet Directives

Let’s Hear It for 50 Years of Weight Watching?

“Trimming the Fat,” an article by Norine Dworkin-McDaniel in a recent issue of Weight Watchers’® eponymous magazine recalls that first propitious meeting 50 years ago. It’s 1963 – obesity is minimal and Americans ate just three meals daily and about 2000 fewer calories EVERY week! Since then, the diet business has grown to a $61 billion industry, Weight Watchers alone does almost $2billion a year[1], and we have an obesity epidemic. What happened??

Early Weight Watchers was about portions using actual scales to weigh and measure food. Soon someone realized that this approach was too simple and basic so the focus shifted to calorie counting. The reasoning, apparently, was that quantity could be sized up once you knew the calorie counts for everything you ate. Take zucchini. If you ate it steamed and bland, you could down 78 bites and the damage was only 188 calories while if you ate the delicious fried version you had to close your mouth at single digits! It took a couple of decades of low fat nutrient manipulations, but eventually we had unfixed our previously “fixed” stomachs. As our insides grew so did businesses selling food, diet, fitness, seat belt extenders, plus size clothing, coffins etc.

New York University Professor of Nutrition Marion Nestle, author of “Food Politics” (also the co-author of “Why Calories Count”), explains that this shift from less to more was in keeping with the needs of our consumer economy. Since advocating less is practically unpatriotic, the focus shifted to “better” which translates to LOTS of healthy (low calorie) foods. Of course, food marketers like Nestle, General Foods, Kraft, Kellogg’s, etc actually benefit from the eat “healthy” advice since they understand that a stretched, desensitized stomach always wants more. The result is that after you’ve eaten the “better/healthy” version you will also consume what they sell and what you like. The egg white omelet with steamed kale and a green tea is the “better” breakfast nutritionists advocate. Forget that you really want a cappuccino and 8 bites of a croissant with strawberry jam. Today when people eat every two hours they can’t imagine a cappuccino and croissant at 8AM and not being hungry until maybe 1PM because they are hungry since their leptin/ghrelin hormones are out in their oversized stomachs.

Perhaps it was all just an honest mistake and no one could foresee the fallout from obsessing about calories rather than just eating less food. But now there is more miscalculation about the other half of the weight loss formula: exercise more or “burn up those extra calories.”[2] Recent research shows that when thin people exercise vigorously they get leaner; but when fat people do the same exercise losing becomes harder! Yes, exercise is good for your heart and lungs and coordination and balance, but it is NOT a weight loss tool.

If you are one of the 150 million adult Americans who have been fed faulty diet/exercise advice, you probably feel angry—but also relieved!! Now you can relax and learn how to eat less food, less often — the easiest and cheapest way to get back to normal. And you can learn it at We’ve only been around half as long as Weight Watchers, but in 25 years we have never wavered from this message: Less is More!

[1] According to Bloomberg Businessweek estimates found here.

[2] A recent study looking specifically at contestants on The Biggest Loser found that they experienced a significant drop in resting metabolic rate, burning 504 fewer calories on average, thanks to an effect known as “metabolic adaptation.” And perhaps as many as 90 percent of the contestants on the show regain all their lost weight, according to US News.” – by Cameron English.